The Most in Company-Customer Needs Model Theory
The thinking way of the so-called “Blue Ocean” Strategy is also customer oriented. It provides some products and services, which others cannot meet needs or values. Therefore, products and services should be closely linked with customer need. We can also say that a company’s most important core business is “marketing and sales” while the most fundamental core of marketing and sales is “customer need.” The entire selling process, in fact, is a process that we inquire customer needs and meet customer needs. However, in the market, where are the customer needs? If we can grasp the customer’s needs model, we can almost say that we master the market. In other words, we can also say that we almost reached the highest level of marketing “make selling into a surplus.”
Maslow invented the theory of a human needs model (physical, security, social belonging and love, respect and self-fulfill) but how do we find out these needs? If we can identify the customer needs model theory in business administration like Maslow did, why are these needs wanted rather than anything else. We are convinced that it would cause a series of positive chain reactions and impact in different careers.
29-Customer Need Model centered Marketing and Selling-Learning Program(English 3 days)
NT$66,800
The Most in Company-Customer Needs Model Theory
The thinking way of the so-called “Blue Ocean” Strategy is also customer oriented. It provides some products and services, which others cannot meet needs or values. Therefore, products and services should be closely linked with customer need. We can also say that a company’s most important core business is “marketing and sales” while the most fundamental core of marketing and sales is “customer need.”
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全方位核心能力
核心能力，乃「將工作做好」的必備元素或特質，除了涵蓋「人格特質」之觀念外，更進一步加入「與職務內容相關元素」以及「與績效表現相關元素」的觀念；全方位，則指的是「互不重疊、全無遺漏」的概念。這些能力因素，若以KSA(K知識類、S技巧類、A態度類)來分析歸納，我們就可全方位找出每項職務工作更清楚的職能模型(competency model)。經比較對照之後，發現「人格特質」多與A態度類有關，「與職務內容相關元素」多與K知識類/S技巧類有關，而「與績效表現相關元素」則與A態度/K知識類/S技巧類三者皆有關。也就是說，核心能力，我們可以KSA(K知識類、S技巧類、A態度類)來全面涵蓋。
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